Google might be the biggest search engine on the planet today but there are plenty of other players in the game too. When we talk about search engines, Bing needs a special mention, since, it currently holds the number two spot, and is right behind Google on the registry rankings.
As a business owner you CANNOT leave any stone unturned in your quest to reach out to the maximum number of people online. By not signing up on Bing’s Places for Business
, you are leaving out a huge number of potential clients that prefer Bing over Google.
Bing’s market share has been on a steady rise over the past few years and a recent survey shows that the search engine’s popularity has increased by 7.24% in the UK and 6.91% in the United States. Hence, by not being on Bing, you are missing out on a sizable volume of clicks.
Luckily, you do not need to be Houdini to sign up on Bing’s business listings, nor do you need any special SEO training. The process is quick, easy and free for all.
We have compiled a step-by-step guide to help you create your Places for Business listing. Plus, we have a few tricks up our sleeves that we will be sharing with you along the way. So, let’s get started!
Claim Your Listing
a. The first step is to claim your listing on Bing. Head over to Bing Places
and get the process started. If you have never listed a business on Bing before, this is where you need to begin. Otherwise, skip to the Profile Optimization
section and get on with it.
b. If you have to search for an existing business on the Bing listing, you could either search by Name and Location
or by using the registered phone number. We recommend using the prior since there is a risk of pulling up the wrong phone number.
c. If your business pops up, simply click on “Claim this Business” and get it over with. If there is no such option, click on “Create New Business” and follow the steps that come up.
d. But first, you need a Microsoft account in order to sign up. If you do not have one don’t worry, since a prompt will lead you on to the signup page. You can also create an account right now by clicking this link here.
Upon signing up, you will be guided on to a five-step processthat will ask for your
- Basic Profile Information
- Categories and Description
- Contact Details
- Business Hours
e. All you need to do now is double check every field of information that you have entered and make sure that it matches ALL your other registries. If you are unsure about any of the details, cross-reference with your Google listings. Next up is selecting your Category.