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Social Media Marketing Service

The world of social media marketing is full of opportunities for your website, including a wide market for your products or services, vast marketing resources and increased visibility. But you can only make use of them with prior planning and a little know-how.

How It Works

Social media marketing involves using your presence on different social media platforms to introduce your website’s content to the platforms’ users through ‘sharing’ and creation of adverts.

The users then review the products and share them among their friends and followers, who are referred to your website in turn.

There’s never been a better time to harness the benefits of social media marketing, and Searchmetry is here to help you make the most of it.

What We Do

Searchmetry’s team of social media marketing experts helps you start and manage a marketing campaign for your website’s services and products on a social media platform of your choice such as Facebook, Twitter, Instagram, Tumblr, StumbleUpon, Google+ etc. Some of their campaign services are shown below.

  • Market Research

This step involves discovering your website’s potential audience and their location, their platform access frequency, hobbies, time zones and language preferences. The results from this research are direct determinants of the goals, expectations and budget you set for the whole campaign.

  • Budget determination

Social media marketing is most effective when invested in, and the budget may vary according with the platform in question. We help you draw an estimate of the funds you will need to support your campaign in consideration of the results you expect, and allocate them accordingly.

  • Setting of campaign goals

Depending on your target market and expectations for your website, we help you set achievable goals for both the short and long term in sales, traffic and more. These act as benchmarks for analyzing your campaign’s day to day progress and help you plan for the future with more precision.

  • Design of campaign framework

This step involves the actual drawing of the campaign framework. Here, we agree on issues such as how frequently we intend to publish marketing content and adverts, how often we should change our target market, how content should be designed, and how much engagement we should aim for each day. The final framework is what we follow throughout the marketing campaign.

  • Performance Tracking and Analysis

No campaign is complete without performance analysis, which is why we track how each advert is performing with real time updates on each click, share, save and sale.

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The Benefits

Your website’s products and services are guaranteed more visibility.

Social media marketing bears the advantage of guaranteeing exposure of your adverts and marketing content to a large pool of users through its targeting settings. You can be sure that your products will reach to the right customers and at the most optimal time possible.

Exposure to a wide market of potential customers

Social media platforms such as Facebook and Twitter have millions of users visiting them every day, which gives the marketing campaigns conducted on them higher chances of success. Your products and services are placed in front of millions of potential customers, which widens their exposure and possible sale rate.

It helps you maximise your local target market better

While social media marketing is effective at reaching out to international markets, it’s got an even bigger effect on local ones. Some social media platforms will have you provide your physical address, telephone and working hours for potential customers to see, while others will introduce you to potential customers within your area through targeted advertising.

Wider options for engagement of visitors

Social media marketing gives business owners a wide slate to choose from when it comes to the content they can create for better engagement. Images, videos, live streaming, podcasts, live Q&A sessions are some of the ways you can market your products and services, and all are really effective means in referring visitors to your physical address or website.

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