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Bing Pay-per-Click Marketing Services

Use Bing’s Pay-per-Click marketing option to introduce your website’s products and services to a wider audience with more targeted adverts and increased visibility. Searchmetry’s PPC marketing services for Bing guarantee your website more visibility in its search engine results courtesy of competitive keywords, compelling copy and direct targeting of your target market.

How It Works

Bing’s PPC marketing services require the website owner to sign up first before determining their target location, budget and selection of keywords. Once an ad is created, it is listed as part of the paid search results that appear at the top, bottom and side of organic search results on Bing’s top search result page. These ads are paid for by the website owner whenever they are clicked on, and run for as long as the allocated budget can allow.

What We Do

When you partner with us for a Pay per Click campaign on Bing for your website, there are certain steps we follow to ensure that we create the most effective and productive campaign possible. The steps include, but are not limited to:

Keyword research

No PPC can be successful with proper keyword usage, no matter the budget spent on it. Strategic, spot-on keywords are the life of any advert, and determine how it gets ranked in Bing’s paid search results when potential customers make a search request. That’s why we ensure to carry out in-depth research on the right groups of keywords i.e. those that can attract the most traffic while staying relevant.

Budget allocation

A PPC campaign’s effectiveness and duration is determined in part by the budget allocated to it and how it is put to use. Out team of PPC marketing experts helps you determine the right amount of money you will need to create a PPC campaign, depending on your website’s goals and when you intend to meet them.

Competitor analysis and research

This is an essential part of our pre-campaign strategy. It is important to know and determine the keywords your competitors are using to get to the top of Bing’s search engine results, such that you efficiently counteract their individual SEO strategies. At Searchmetry, we carry out research on the keywords and tactics your industry competitors are using in addition to monitoring any trends and changes as they come up.

Campaign creation

This is the actual process of creating a PPC campaign with Bing and comes after all the steps above. It involves signing up for Bing’s PPC campaign, choosing a specific audience to target, choosing the advert’s duration of run, agreeing on keywords and setting of goals to be accomplished. We always set the goals before running the campaign so as to have a benchmark for our reporting and analysis.

Management, tracking and analytics

This includes assessing the daily performance of the campaign and tracking how each keyword is performing. It involves making the necessary changes to fix gaps in the campaign with the help of real time analytics on who’s clicking the link and when.

The Benefits

More visibility for your website’s products and services

Bing’s PPC marketing campaign guarantees your website more visibility whenever it lists its link/ad in its search engine’s results. Ads appear as paid search results at the top, bottom and side of search engine results, according more exposure than organic search results may give.

More traffic as a result of better targeting

Due to better targeting of your target audience’s location and preferences, your website’s ads get to be seen by the right kind of people, which increases the chances of more traffic being directed to your website.  Is in addition to the use of proper keywords in the advert.

Its is fair and easy to manage

Managing Bing’s PPC campaign is easier than managing and running an SEO campaign, and accords websites a larger chance of appearing in search engine results. It also works on the pay-for-only-what-you-use model, making it a fair and affordable scheme.


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