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Google Pay Per Click Marketing Services

Guarantee your business website’s services and products the visibility they need in Google’s search engine results by using the Google Pay-Per-Click marketing service, designed to help you reach out to a wider audience with better targeting and strategic keywords.

How It Works!

Creating a Google PPC marketing campaign involves a number of things. Website owners are required to have a Google Adwords account before signing up for the program. They then create adverts for their web pages using relevant keywords and decide on a budget to allocate the campaign.

These adverts appear as paid search results at the top and side of the search results page, right next to the Google’s organic search results. Pay per Click marketing works by having website owners pay a certain fee whenever the advert is clicked on.

What We Do

When you partner with us for a Pay per Click campaign on your website, there are certain steps we follow to ensure that we create the most effective and productive campaign possible. The steps include, but are not limited to:

Keyword research

No PPC can be successful with proper keyword usage, no matter the budget spent on it. Strategic and spot-on keywords are the life of any advert, and they determine how it gets ranked in the paid search results when potential customers make a search request. That’s why we ensure to carry out in-depth research on the right groups of keywords i.e. those that can attract the most traffic while staying relevant.

Budget allocation

A PPC campaign’s effectiveness and duration is determined in part by the budget allocated to it and how it is put to use. Out team of PPC marketing experts helps you determine the right amount of money you will need to create a PPC campaign that can efficiently meet your website’s goals.

Competitor analysis and research

This is an essential part of our pre-campaign strategy. It is important to know and determine the keywords your competitors are using to get to the top of Google’s search engine results, such that you know how to counter act their strategies. At Searchmetry, we carry out research on the keywords and tactics your industry competitors are using in addition to monitoring any trends and changes as they come up.

Campaign creation

This is the actual process of creating a PPC campaign and comes after all the steps above. It involves signing up for a PPC campaign with Google, opting in or out of appearing in the Google Display Network, specific audience targeting, choosing duration of run, agreeing on keywords and setting of goals to be accomplished. We always set the goals before running the campaign so as to have a benchmark for our reporting and analysis.

Management, tracking and analytics

This includes assessing the daily performance of the campaign and tracking how each keyword is performing. It involves making the necessary changes to fix gaps in the campaign with the help of real time analytics on who’s clicking the link and when.

The Benefits

Your website gets more traffic

Google is the most popular search engine in most parts of the world, and attracts millions of visitors every day. A well-managed Google PPC campaign gets your website among the paid search results, exposing your products and services to traffic from both local and international markets.

It helps you maximize your local market

Setting up a Google PPC campaign involves targeting of specific locations, especially your local neighbourhood, such that it becomes easier to draw those customers in with relevant keywords.

Google PPC marketing is easier to manipulate than an SEO campaign.

Getting your website listed among organic search engine results is a difficult process that requires patience, research and technical k ow how. That’s why Google’s PPC marketing is a better alternative, allowing you reach out to your target market with more precision, less effort and a top listing in paid search results.


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