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Pay Per Click Marketing Service

Get the products and services sold on your website the visibility they deserve by signing up for and creating the most effective Pay per Click campaign with Searchmetry. Create the most compelling PPC ads with the best keywords and have them reach your target audience every time.

How Pay per Click Marketing Works

Pay per Click marketing is another way of marketing your website and its services /products across the web.

It involves website owners using strategic keywords to create adverts that appear as paid search results on top and on the right of organic search engine results.

When an ad is clicked, the owner has to pay a fee (hence the ‘pay-per-click) to the search engine, depending on the budget allocated for the campaign.

The ad runs for as long as the budget is present, after which it is cancelled.

What We Do

When you partner with us for a Pay per Click campaign on your website, there are certain steps we follow to ensure that we create the most effective and productive campaign possible. The steps include, but are not limited to:

Keyword research

No PPC can be successful with proper keyword usage, no matter the budget spent on it. Strategic spot on keywords are the life of any advert, and they determine how it gets ranked in the paid search results when potential customers make a search request. That’s why we ensure to carry out in-depth research on the right groups of keywords i.e. those that can attract the most traffic while staying relevant.

Budget allocation

A PPC campaign’s effectiveness and duration is determined in part by the budget allocated to it and how it is put to use. Out team of PPC marketing experts helps you determine the right amount of money you will need to create a PPC campaign that can efficiently meet your website’s goals.

Competitor analysis and research

This is an essential part of our pre-campaign strategy. It is important to know and determine the keywords your competitors are using to get to the top of search engine results, such that you know how to counter act their strategies. At Searchmetry, we carry out research on the keywords and tactics your industry competitors are using in addition to monitoring any trends and changes as they come up.

Campaign creation

This is the actual process of creating a PPC campaign and comes after all the steps above. It involves signing up for a PPC campaign, specific audience targeting, choosing duration of run, agreeing on keywords and setting of goals to be accomplished. We always set the goals before running the campaign so as to have a benchmark for our reporting and analysis.

Management, tracking and analytics

This includes assessing the daily performance of the campaign and tracking how each keyword ks performing. It involves making the necessary changes to fix gaps in the campaign with the help of real time analytics on who’s clicking the link and when.

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The Benefits

It guarantees more visibility

Pay per click adverts appear as paid search results at the top, bottom and side of the search results page. That guarantees more visibility to your website, in addition to being easier to manipulate than a mere SEO campaign aimed at appearing in the top organic search results.

It’s fair and affordable

Your campaign directly depends on your budget. The fact that you pay only after a click has been made makes it a fair technique, and ensures that you pay according to how your campaign performs.

More traffic

Appearing in paid search results guarantees you more traffic to your website without trying too hard. It puts into consideration your website’s exact target market, their location, their preferences and their most common search phrases, enabling you attract more targeted leads and paying customers.

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